Rooted in adventure. Grounded in giving back.

Hey friend — we’re a small UK brand making vintage-inspired outdoorwear for real bodies and real weekends outside. We believe in giving more than we take. That’s why every single order plants two trees, helping restore forests, protect wildlife, and keep the outdoors wild for the ones who come after us.

What we plant

Two trees with every order, through The Good API (GoodAPI) — verified reforestation via Veritree, with GPS-tracked planting across live projects (including places like Kenya and Brazil). Every checkout triggers planting; proof and certificates live in our impact dashboard. Two trees, every order, no fine print.

Materials, honestly

Most of our £32.99 graphic tees are 100% GOTS certified organic combed cotton at a soft 180 GSM. Our heavyweights use substantial 100% carded cotton (240 GSM) with a faded, lived-in feel — built to last, not labelled organic. Homestead sits on the core 180 GSM organic line at £32.99. The Shield tees are genuine Realtree® army-surplus stock, upcycled and finished with our print so good fabric stays in use instead of landfill. Different pieces, clear labels — we’ll never paper over that with a blanket “100% organic” line.

Designed and made in the UK with love. Inclusive sizing. Pull up a log — you’re in.